• Delivering Dolby Atmos Files To Apple and TIDAL

    Apple and TIDAL are currently accepting manual deliveries of Dolby Atmos mixes while we develop the feed to deliver them through our supply chain. Amazon is not accepting manual deliveries, but it will be included once we roll out the feature.

    To send your Dolby Atmos files to Apple and TIDAL, please follow the below instructions:




    Note that 10 days of lead time is necessary to ensure a specific release date for Dolby Atmos.

    1. Avoid distributing the standard stereo version of your release to Apple. It is faster if we can distribute your Dolby Atmos release first. For TIDAL you can distribute your standard stereo release.
    2. Issue a support ticket with the subject "Dolby Atmos - UPC: XXXX" and include the following in the body:
      1. URL link to the file on a public server (Google Drive, Dropbox, Azure, S3, etc.) that triggers a direct download of the file when the link is clicked.
      2. UPC and ISRC codes.
      3. Specify which DSPs should we send the mix to.


    We'll take it from here and send your Dolby Atmos files to the corresponding DSPs.




    Make sure that your Doly Atmos files comply with Apple and TIDAL's technical specs:

    • Apple Dolby Atmos Technical Specs
      • ADM BWF (.wav) file.
      • All audio tracks must be 24-bit LPCM audio at 48kHz.


    • TIDAL Dolby Atmos Technical Specs
      • ADM BWAV (.wav)
      • Minimum required sample rate of 48 kHz and a bit depth of 24 bits
      • The file must be created with a 24fps timecode and provided as an ADM BWAV file.
      • No additional silence at the start of the deliverable when compared to the corresponding stereo deliverable.
      • The file end should be 0ms from the end of the track including any fade out.
      • 48kHz BWAV ADM Binaural Render Mode should be set for all channels
      • All deliverables should be conformed and synced to the original stereo reference master.
      • Loudness Target: -18LKFS based on ITU-R BS. 1770-4 recommendations. Peaks should not exceed True Peak: -1dBTP
      • Binaural metadata is present in all ADM output and should be checked before Master creation to ensure correctness.
  • How To Distribute A DJ Mix To Apple Music

    In order to distribute a DJ mix to Apple Music, you'll need to meet a few metadata requirements. Here's what you need to know to successfully deliver a DJ mix.


    Just to be clear, A DJ mix is "an album containing multiple tracks overlaid or otherwise mixed together for continuous play." 


    1. DJ Mix albums must NOT be delivered as a single audio file. It does need to be delivered as separate tracks.
    2. The release must list the DJ or artist at the album level and identify them as primary.
    3. Tracks that appear on DJ mixes must list the original artists as primary.
    4. DJ Mix albums must include a title version of "(DJ Mix)" in the album-level version information. 
    5. Mixed tracks appearing on a DJ Mix must include the title version [Mixed] after all other version information.

    Here's an example:

     Album Title  4 To the Floor Presents Nu Groove (DJ Mix)
     Album Artist  Luke Solomon (Primary)
     Track Title  Tech Trax Inc. (Xplanitory Mix) [Mixed]
     Track Artist  Tech Trax Inc. (Primary)


  • How To Create Viral Instagram Reels


    Social media is changing. This means so too are the ways in which musicians must choose to promote their music. One May ask What are Instagram Reels?
    Reels are a type of short video content feature, very similar to IG Stories. They’re displayed portrait or vertically with a 9.16 ratio and can be between 15 - 30 seconds long in duration.



    As Instagram’s answer to TikTok, Reels are one of the most recently added features and most-favored features available to all Instagram users and content creators. In a world where video marketing is key, Reels offers musicians the potential to make your music viral (yes, viral) on Instagram. All the while exposing themselves to a larger audience and converting virtual followers into real-life listeners and fans.
     Below are some tips on how to create trending Instagram reels

    1) Ensure Your Video Is High-Quality
    The most successful Instagram Reels tend to be the ones that are professionally edited. That's not always the case, but the most important difference between viral and non-viral Instagram Reels is the quality of the video.

    2) Include On-screen Text and Closed Captions
    We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.

    Plus, not only are subtitles great for people who watch without sound, but they’re invaluable for those with hearing difficulties.

    3) Drive Traffic by Encouraging Viewers to Head to Your Link in Bio
    The best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in the bio.
    This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above. You can use a link in the bio tool, like Later's Linkin. bio, to create a mini landing page with multiple link buttons and clickable images

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    As the holidays and year-end are quickly approaching, we want to provide you with important dates and deadlines. Digital Service Providers (DSPs) mandate that content be delivered before the dates mentioned below.

    Please keep the dates in mind to ensure that your releases are delivered and appear live on time for all partners.


    YEAR-END DELIVERY GUIDELINES (New releases and release edits)



    Due to the high volume of content we receive during this time, we do not recommend making edits to your release(s) between December 19, 2022 to January 2, 2023.

    However, our dedicated support team will do everything possible to answer your help requests.