Dec 9, 2022
Social media is changing. This means so too are the ways in which musicians must choose to promote their music. One May ask What are Instagram Reels?
Reels are a type of short video content feature, very similar to IG Stories. They’re displayed portrait or vertically with a 9.16 ratio and can be between 15 - 30 seconds long in duration.
As Instagram’s answer to TikTok, Reels are one of the most recently added features and most-favored features available to all Instagram users and content creators. In a world where video marketing is key, Reels offers musicians the potential to make your music viral (yes, viral) on Instagram. All the while exposing themselves to a larger audience and converting virtual followers into real-life listeners and fans.
Below are some tips on how to create trending Instagram reels
1) Ensure Your Video Is High-Quality
The most successful Instagram Reels tend to be the ones that are professionally edited. That's not always the case, but the most important difference between viral and non-viral Instagram Reels is the quality of the video.
2) Include On-screen Text and Closed Captions
We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.
Plus, not only are subtitles great for people who watch without sound, but they’re invaluable for those with hearing difficulties.
3) Drive Traffic by Encouraging Viewers to Head to Your Link in Bio
The best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in the bio.
This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above. You can use a link in the bio tool, like Later's Linkin. bio, to create a mini landing page with multiple link buttons and clickable images
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